By now we’ve all heard how important social media is to both our personal and professional lives. However, what hasn’t been widely accepted yet is that there is a method to the madness. I recently wrote a post on Miller Littlejohn Media of three ways you can get more out of social media in 2014.
We often hear how important it is for communication professionals to be on social media. The benefits are endless: networking, personal branding, generating new business, increasing your audience reach and the list goes on and on. While it’s important to be on social media, it’s even more important to be engaged.
Next time you log onto one of your social networks, be sure to keep three things in mind.
Increase the frequency of your posts. You are competing against millions of people to be noticed on social media. It’s easy to get lost in the crowd or to be forgotten. Posting frequently on all of your social networks not only makes you stand out, but people will begin to look for what you have to say.
Set a goal of how many posts you want to post a day or week for each social network. Keep mind how quickly each network’s timeline moves when determining your goal. For example, try to tweet at least 10 or more times per week. Post on Facebook, Google + and LinkedIn at least 3-5 times per week. Also, depending on your specific industry, don’t forget to include Pinterest, Tumblr and Instagram a few times as well.
Tip: Hootsuite and TweetDeck allow you to schedule your posts in advance. TweetDeck only schedules tweets in advance. However, Hootsuite allows you to schedule posts on Facebook, Twitter, LinkedIn, Google+ and WordPress.
Read more of “3 Ways to Get More Out of Social Media in 2014” at Miller Littlejohn Media.