Erica Hilton is a digital media innovator, strategic communicator, and culture observer. She is a doctoral candidate in Mass Communications at Penn State University, conducting research that meets at multiple intersections of public relations, digital media, diversity and inclusion, media representation.
Before attending Penn State University, Erica resided in Washington, DC where she worked as an Online Activism Manager with the Laborers’ International Union of North America (LiUNA), managing its web presence, including the international website, issue-based blog, and its social media such as Twitter, Facebook, YouTube, and Instagram.
In addition to Erica’s work in digital media, she has also earned media placements within the top 20 DMAs, written speeches for executive-level government officials at the Department of Veterans Affairs, and produced commercials and videos. Other previous experience includes maintaining two organizations’ electronic newsletters, email marketing, website content management and developing an internal blog for a federal agency. Also, Erica has hosted workshops and participated in panels on digital media and online branding at three different universities. In addition to writing on behalf of organizations, Erica has contributed to Huffington Post, Femsplain and PR Daily.
Erica earned her Bachelor of Arts degree in Communication Arts summa cum laude from Johnson C. Smith University (JCSU) in May 2011, where she served as SGA Student Body President and a member of the Board of Trustees. In 2012, Erica earned a Master of Arts degree in Public Communication from American University (AU).