3 Reasons Why Those Who Lead Should Lead on Social Media

This post originally appeared on Online Careers Tips and was written by Tiffany Young, Public Relations Manager for American Public University System.

From CEOs of Fortune 500 companies to presidents of nonprofit associations to youth soccer team coaches, those who lead have found that a social media presence can be beneficial. Despite the documented successes found by leaders who engage on social media platforms, there are still some leaders who do not participate.

I recently took note of this at a conference I attended for PR and communication professionals. Attendees were encouraged to use social media during the conference to connect with others and to get highlights from sessions. A good majority of them were senior-level executives and many others were sole proprietors of their own agencies, but yet few were using some form of social networking. This shouldn’t have been a surprise; according to a report from Domo and CEO.com, 68 percent of Fortune 500 CEOs lacked a social presence – they weren’t on any of the major social networks.

I decided to try to get more of the leaders at the conference to turn to social media. After a quick 30 minute pep-talk about the benefits of engaging on social media, I sat down with a few and showed them how to tweet from their phones, create a list of speakers and sponsors, and even post a photo on their Facebook pages using a hashtag! They all enjoyed the lesson and said they planned to re-engage with their followers to hopefully increase their network.

Here are three tips to share with your leaders on why social media is relevant:

  1. The Ability to Build a Personal Brand – Social Media allows a leader to continually provide content to stakeholders in a way that adds significant value to the brand.  In addition, leaders can identify and engage online colleagues by reading and commenting on their blogs, following them on Twitter, and connecting with them on Facebook.

Read the entire article at Online Career Tips

Unplug Yourself Sometimes!

I love social media. I love the way it instantly links me to what’s going on in the world as soon as it happens. Breaking news? It’s delivered to my phone in seconds. Whether I can be in front a television or not has no effect on my knowledge of current events. One simple check in on Foursquare gets me $10 off my meal at my favorite restaurant. If I need to know the move for the night, Twitter becomes my personalized directory. Facebook housed numerous of my graduate class discussions. I also have an iPhone, meaning anything of social media value is always at my fingertips.

I can go on and for days why I love social media. It fills my addiction to connect with the world around me, BUT it won’t connect me to everything. As much as I love it, I also know how important it is for me to UNPLUG.

Unplugging ourselves teaches us how to interact offline. It teaches us how to better interact with people face to face. I can’t even count the number of times I’m at an event or out with a group of people and individuals are so engulfed in their social media applications on their phone that I’m standing there thinking, “Umm… so why are you here?” or “Why did you want me hear if we’re not going to socialize with each other?” Then there are people who have become so comfortable with communicating online that it’s almost impossible for them to communicate face to face. NEWSFLASH! The world still functions face to face! You need that ability to succeed!

Unplug yourself! Become a part of the world. Pay attention to what’s going on around you. When you’re connected to social media 24/7, you’re unintentionally telling people not so great things about yourself. Things that can really hinder you from some pretty awesome opportunities. You don’t have to unplug all the time. Sometimes just take a break. Appreciate what’s offline.